Instructions on how to run Facebook Lead Ads effectively

Facebook is a very effective communication and marketing channel to quickly reach a large number of users on the Internet. The disadvantage of this channel is that it is difficult to find the target audience. However, this has gradually ceased to be an obstacle, as Facebook’s data and algorithms have become smarter and more complete. If you’ve ever run Facebook, you’ll probably find that Facebook has a lot of campaign goals. Usually people only use about 2-3 goals for campaigns and rarely pay attention to other goals. One of the less commonly used goals is the “Generate Leads” objective, also known as Lead Ads. The reason for not using this goal XDIGI is heard the most from my friends is because it is too expensive, much more expensive than other common goals. In this article, XDIGI will analyze and figure out how to run Facebook Lead Ads more effectively.

1. What is the nature of Facebook Lead Ads?

The goal of Lead Ads is to find potential customers. Potential customers are people who show interest in your products, services, or things you advertise,… These customers will often leave contact information such as name, phone number, email. ,… Thus, the essence of Lead Ads on Facebook is to get contact information of potential customers.

2. How to optimize costs for Facebook Lead Ads?

Lead Ads are often expensive because most of the people who are reached have no need and do not take action to leave information. To optimize costs for this goal, there is no other way but you have to optimize the target audience. This is not easy, but if you optimize well, you will not only optimize costs but also collect quality data to increase the conversion rate into real customers. To optimize your costs, you must remember that Lead Ads is not a single goal, it is a type of campaign that is part of the funnel creation process. Lead Ads are often used in step 3, when your customers already have a need. At this point, you are probably also very confused, and asking the question is how to create a marketing funnel like this?, there are actually many ways to create this funnel, one of the best ways is to arrange stack custom audience types and use the right audience types for different campaigns. For more details on how to create a poll in Facebook, I will have a later article.

3. How to create Facebook Lead Ads.

So I have shared how to run effective Lead Ads on Facebook. Now I will share the steps to create Lead Ads on Facebook.

• First, create a new campaign and choose the campaign objective as “Generate Leads” in the shape of a funnel. You can also create an ad group now.

• In the group creation section (or edit if created in the campaign creation section), you start choosing the audience, budget, running location,… you should choose dynamic content allocation to have it automatically. deliver the most relevant ads.

• In this section, the object is the most important part. Usually the audiences we use are custom audiences, which have gone through steps like discovery and demand generation before being used to run this campaign. Note that the effectiveness of this whole Lead Ads campaign is 70% at this step.
• Once you’ve created an ad group, create an ad. Lead Ads ads account for the remaining 30% of the effectiveness of the entire campaign, so you should also invest in this part.

• In ad creation, you have more options than ads in other campaign types. What’s special in this section is that it’s possible to add different content so that the selected “dynamic content allocation” feature optimizes the most relevant content to the user.

• With dynamic content. You can create 5 body texts, 5 different headlines, 5 link descriptions and 6 call-to-action buttons.

• Once you’ve created your ad, now create a customer search, which will be used for customers to enter information.

• You can create a new template or use an existing template.

• To create a template, first select a template type. With the model of increasing the number of customers, the user after entering the information and pressing submit, the information will be saved, while the “Clear Intent” template does not, it will display another confirmation step from the user and then save the information. Although step 2 can make customers hesitate and stop sending information, if those who agree to send information, they are real potential customers.

• Step 2 is the step you create content for the interface.

• Step 3 is the important step in this section, this step allows you to choose what information the user will enter.

• Finally you enter some more information about the privacy policy. Then press “Finish” to save the Template.

• After completing the form, click “Post” to run the ad after it is approved.

Conclusion: Lead Ads is one of the very special campaign goals, it helps to find target customers quickly and effectively. However, Lead Ads are very easy to compete with similar forms such as Landing Page. However, if you use another campaign to pull target customers to the Landing page on Facebook, you cannot use dynamic content delivery like Lead Ads, which is also the strength of Lead Ads compared to other goals. Wish you success with Facebook Lead Ads.