Facebook ads working but not delivering, not biting money?

Advertising on Facebook is a hybrid. Effectiveness from advertising not only comes from Facebook but also from the advertiser themselves. Therefore, non-delivery advertising must be considered in the most comprehensive way. In this article, XDIGI will share with you the causes of Facebook ads working but not delivering, not biting money and the fastest way to fix it.

The reason for not delivering comes from Facebook

Your advertising activity happens often, suddenly in the last 1-2 days you have ads that violate the policy and are not approved, you turn off and create other campaigns, those campaigns are quickly approved. approved but you suddenly realize after a long time they have not moved. According to Facebook replies and responses, this usually falls on accounts running with medium to large budgets. A small activity that is found to be anomalous will be included in the “Ads Management System”, whereby any delivery will become inefficient or stop completely for inspection by the system. Response stand-by times typically range from 24-72 hours until this system considers your account “clean”. If the account is not subject to “review”, it may be partly due to the principle of auction operation and the distribution system. However, within 24 hours at most, it will have to distribute and appear reachable if the cause comes from Facebook.

The reason for not delivering comes from you

Facebook’s system is complex and hard to know even if you talk to their support. So before I rely on Facebook’s help, please check to see if your ads have the following problems.

• Your bid or budget is too low: You already know that Facebook advertising is essentially an auction, if your bid is too low there’s a chance you won’t be able to compete against the higher-bid ads to win. reserves the right to show, so delivery doesn’t happen to your ad either. To fix this you should leave the default bid, Facebook will automatically change the bid to help you get the most impressions at the lowest cost based on your budget.
• Using the same payment method with insufficient balance for campaigns: This is the situation I encountered when using only one method for two ad accounts. On a beautiful day, my account A is having 5 active campaigns but not any of them delivering. Checking the payment method, my account has more than 14 million left. (5 campaigns of account A have a daily budget of 8 million). I was wondering why the set is more than 20 hours and there is no distribution. After looking at account B with 6 campaigns (daily budget 10 million), same phenomenon. Checking the partner account, I see all 3 of their campaigns are active with a total daily budget of 10 million (about 12 million). Then I proceed to add another payment method, everything works normally.
• Your target audience is too small: Usually I run objects with width over 100,000 which is fine, too small will make distribution difficult.
• Duplicate audiences across ad sets: this may seem normal, but if your audience is too small, and you use it for too many groups, it can be difficult to deliver. You already know Facebook is trying to keep a good user experience, so it limits showing too many ads to one audience in a day. So the non-distribution is understandable, right?
• Your ad has received negative feedback: I haven’t had delivery stoppages due to negative feedback, but I have been locked out of an account whose ads have too much negative feedback (I run for partners and being played badly by the opponent). However, at a lower level of negative feedback, your ad may be restricted from showing to increase the user experience on Facebook.

The above is one of the experiences I have when I encounter a situation where Facebook ads work but do not deliver, do not bite money.