Summary of CPC, CPM, CTR of 11 industries from Google Ads advertising

Before making a marketing plan on a certain platform. You need to study about the basic indicators to do. With Google Ads, XDIGI has obtained a table of relative statistics. Metrics like CPC, CPM and CTR below will give you an overview to make a Google Ads advertising plan. Looking at your indicators and trades, you will know which trades you should choose to make.

CTR and CPC of industries in Google Ads GDN

Google Ads GDN (Google Display Network) is one of the popular ways to run ads. With high coverage, diverse display. Occupations that are attractive through pictures or words often receive the most attention.

Industries like Finance, Travel, and Services have the highest CTR on Google Ads GDN

If on Facebook, the CTR is high, the CPC may be low. But on Google Ads, this seems to be the opposite.

The CTR is not high but industries like Entertainment and Retail have the highest CPC

So if you are operating in the field of entertainment, retail. Then you may need to consider not running GDN too much to avoid waste.

CTR and CPC of industries in Google Ads Search

CTR on Google Ads Search can be better than GDN, because the rates are higher. However, it depends on each specific seat. The example is also retail, but you sell unique, little-known items. Then running Search is not feasible.

Occupations such as Business, health and travel often have the highest click-through rates.

Cost per click is always higher than GDN. Because of the harsh keyword auction mechanism. And the display environment is limited.

The price to pay for 1 click of the industry is also very high. Especially service, business and tourism.

Search is a way to replace GDN if the click-through rate on GDN is too low. However, the price to pay for clicks on Search is always 5 times higher.

CPV and CPM of industries in Youtube

Youtube is a very good visual marketing channel. Commonly used metrics such as CPV (cost per view) and CPM (price per 1000 impressions) are of most interest. Below is a table of relative statistics of industries on Youtube.

CPV industries like Retail, Education, and entertainment have a very high cost per view

Although CPV is not the highest, industries like Business, Automotive have the highest CPM

Above are some statistics, to assist you in using which channel will be most optimal. However, it still depends on a number of external factors. As mentioned above. It is normal for a niche in the industry to be different. Therefore, when analyzing, you need to analyze more deeply to achieve accuracy. In addition, the conversion rate is also a factor you need to consider before choosing. For example, the CPC of your industry is high, the CTR is low. But the order conversion rate is high, I also consider not ignoring it to avoid losing opportunities.