The most accurate method of making an online marketing plan

Working with a plan helps you anticipate everything that will happen. Avoid risks and the foreseeable. However, for the plan to be effective or not, it still depends on many factors. In digital marketing, the key to your success is capturing data movement. Make the right plans and actions to create victory. In this article, XDIGI will share how to make an extremely simple and accurate online marketing plan. This is how you have to grasp the principle instead of “rote learning” like “marketing planning steps”,…

1.The available data helps to make an accurate online marketing plan

The purpose of planning is to come up with projected numbers, as accurately as possible. All figures, whether actual or expected, must be grounded. A plan is a drawing, drawing numbers for the foreseeable future, so the only way to base these numbers is on actual numbers. So what are the actual numbers?

• Budget: how much you have or how much money you are allowed to spend on the campaign. This number will often be used as a base. It is seen as “enough energy for you to do something”.
• Channels: how many channels you can deploy. Out of those channels do you find the channel has the most potential customers?, how much does it cost per lead on it?. The data if available and given as possible to easily make plans.
• Items: with products, you also need to provide data such as, number of products, cost of each product, maximum cost to sell a product, …

2. Target metrics in online marketing plan

Based on the available data, you can come up with target numbers. However, your target metric can add a few % to determine the increase in effectiveness compared to the previous batch. Examples are as follows: Last month’s figures:

• Budget 500 million.
• Channels implementing Facebook Ads, Google Ads, Zalo Ads.
  • Facebook Ads: Spend 400 million, 2,000,000 people reach, 4500 data, 50 orders.
  • Google Ads: Spending 50 million, 40000 visitors, 300 data, 5 orders.
  • Zalo Ads: Spending 50 million, 200 data, 5 orders.
• Best selling products: 45 sets of wooden sofas. 10 sets of tables, 5 sets of regular chairs.

Target metrics: First you need to speculate or analyze the next month’s market situation. Positive reviews will give you positive % growth, otherwise don’t put the growth % too high. For example, next month is a month of shopping in the furniture industry, buying before Tet or the construction period is nearing completion at the end of the year (this time may have many houses completed, the demand for furniture shopping may increase). . Therefore, maybe I will push the growth rate to about 20-30%. Based on the old figures you can multiply by the growth % to evaluate the effectiveness. However, this is also a competitive time and many brands are also launching campaigns, so I will increase the budget by 10% to respond. Examples are as follows:

• Budget 550 million.
• Channels implementing Facebook Ads, Google Ads, Zalo Ads.
  • Facebook Ads: Spending 480 million, 2,400,000 people reaching, 5400 data, 60 orders.
  • Google Ads: Spending 60 million, 48000 visitors, 360 data, 6 orders.
  • Zalo Ads: Spending 60 million, 240 data, 6 orders.
• Best selling products: 54 sets of wooden sofas. 12 set of tables, 6 sets of regular chairs.

Note: the currency is Vietnam Dong

3. Combine data and form an accurate online marketing plan.

Once you have the target metrics, it’s easy to put it into the framework for planning. You should do a detailed plan for each channel. In particular, you should pay attention to the budget and the backup plan when the costs show signs of exceeding the allowable threshold. And here are some steps to help you plan.

• Objectives: Quantity of Data, Orders,…. Take only the most important goals, which is the desired end result.
• Strategy: Is a master plan. For example, this month’s strategy is to hit the high-end condominium class, where many wealthy people are willing to spend. The strategy should fully describe the audience, and potential. Deeper analysis of “why hit that audience” and “how much can be gained from them”, is the part that strategy should cover.
• Team: A member or department that can participate in the plan.
• Time: The start and end time of the plan. It should be divided into at least 3 phases such as preparation, implementation, and conclusion. The sum of 3 time periods equals the duration of the plan.
• Tactics: One or more small plans to solve the problems of strategy. For example, to reach apartment objects, you need to target the right locations of high-class apartment buildings, or buy data files from 3rd parties. With Google, it is necessary to find special keywords or images. Designed with similarities with the space of the customer you target. Tactics should have as many as possible and choose the best tactics to implement, the remaining tactics are for change prevention.
• Control and change: You also need to make a plan to control spending, control efficiency and make changes in time to ensure success. Usually it is combined into the tactical section. For example, the tactic will target the location, but within a period of time (usually 1/4 of the time) and a part of the budget spent (usually 20%), but the results are still not as expected. then you should implement a backup tactic.

Good luck !