What are Banner Ads? some standard sizes in Banner Ads

For advertising, communication. Banner is one of the important components indispensable. They are present in every aspect, from real life to the Internet. And just like in real life, the banner can be hung anywhere, as long as it is allowed. In this article, XDIGI will help you learn more about Banner Ads and some standard sizes in placing banners online.

What are banners?

Banners are understood as banners advertising products, brands, services, information transmission, propaganda,… Outdoor banners have been formed and developed since ancient times. However, the proliferation of the Internet has made banners more effective, reaching faster and more people. And the cost also becomes a lot less. Banner advertising, also known as banner ads, is a general term referring to banners dedicated to advertising. Typical of this type of banner is the banner advertising banner. It first appeared in 1994 in an online magazine. Banner Ads Online usually appear mainly on websites or in playing videos.

Some standard sizes in Banner Ads

Ad sizes are getting more and more standardized, no matter what platform you’re on. In this article, XDIGI will take an example of standard sizes in Google Ads ads to show you some standard banner sizes.

Popular types of Banner Ads

Actually, you don’t have to worry too much about having so many ad sizes, you can just remember the following 5 standard sizes.

• Long rectangle – 728×90
• Half page – 300×600
• Large Rectangle – 336×280
• Medium Rectangle – 300×250
• Large mobile banner – 320×100

Above are 5 standard sizes in Banner Ads, you can choose one that suits your campaign and goals. In addition, you can use the standard sizes developed by the IAB Interactive Advertising Bureau as follows: 1. Rectangle and window advertising (The maximum recommended file size is 40k) – Medium Rectangle : 300 X 250 – Square Pop-Up: 250 X 250 – Vertical Rectangle : 240 X 400 – Large Rectangle: 336 X 280 – Rectangle: 180 X 150 – Bottom Window (Pop-Under): 720 X 300 – Rectangle 3:1 (3:1 Rectangle): 300 X 100 2. Banner and button advertising (Recommended file size for each size in brackets) – Full Banner (Full Banner) : 468 X 60 (40k) – Half banner ((Half Banner) : 234 X 60 (30k) – Small bar (Micro bar): 88 X 31 (10k) – Button 1 (Button 1) : 120 X 90 (20k) – Button 2 (Button 2) : 120 X 60 (20k) – Vertical Banner : 120 X 240 (30k) – Square Button : 125 X 125 (30k) – Board (Leaderboard): 728 X 90 (40k) 3. Vertical advertising (Skyscraper) (The maximum recommended file size is 40k) – Wide vertical column (Wide Skyscraper): 160 X 600 – Vertical column (Skyscraper): 120 x 600 – Half Page Ad: 300 x 600 Units are in Pixels, the recommended animation length is 15 seconds.