E-A-T and E-A-T optimization methods for websites!

November 29, 2022

XDIGI

Website SEO is a topic that has never ceased to be hot. Especially for SEOers playing on Google’s yard. This giant constantly updates the algorithm, causing many SEO brothers to wobble. However, in essence, Google always wants to show the results of websites with high authority. The credibility of a website depends on many factors. And for an article, E-A-T is considered one of the criteria for assessing the credibility. So what is E-A-T, and how to optimize E-A-T for the website?. Let’s find out with XDIGI in this article.

What is E-A-T?

E-A-T is one of many guidelines Google uses to determine if your content is valuable to readers and whether it can rank well. One of the criteria that Google relies on to assess the authority of content is:

Expertise of the content creator (Expertise).
The authority of the content creator, the content itself, and the website (Authority).
The trustworthiness of the content creator, the content itself, and the website (Trust).

E-A-T là gì?

Is E-A-T a ranking factor?

E-A-T is not technically a ranking factor, but it can affect your content rankings. Gary Illyes from Google pointed out that all E-A-T stories are overblown (https://twitter.com/witczyk/status/1260485194265526277…). It’s also possible that Google is trying to force it to be natural instead of recognizing it, and it will be abused. So as long as it is not considered a type of black hat SEO, you should still apply.

So why is E-A-T important for SEO?

E-A-T guidelines can tell what is a real person review and who is reviewing hundreds of sites. This is exactly the type of content that Google appreciates for quality. According to this principle, a quality content should:

Help users.
Created by an expert.
Posted on an authoritative website.
Reliable.
Updated regularly.

Where possible, content should be created by a high level of expertise. Even “daily updated content” from people with practical experience can also be accepted.

7 effective E-A-T optimization methods for websites

1.Let your visitors know who you are

All three principles of E-A-T indicate that Google wants to know who the content creators are. And whether that person/website is a reliable source of knowledge. The author/member profile page is a simple way to establish a website’s expertise, authority, and credibility. In addition, you can add the author’s social links to add credibility.

Locate the author for the article

2.Be the experts and content creators in the field

Not only does Google want good content, Google also wants content from people who know what they’re writing. Instead of hiring content writers to produce half-assed content just for the sake of quantity, act as an expert in your field, do keyword research, search intent to create the best content that Google will trust.

3. The purpose of the content must be clear

What is your content focus? You want to explain, persuade, or sell. Use clear titles and headings for that purpose.

4.Update content regularly

Typically, the average lifespan of content is about two years, depending on the topic and niche. And by 2025, we will be generating an average of 463 billion GB of data per day. This means that content will become outdated quickly.

5.Links to high-quality sources

Links to official sources, pages, official research papers.

6.Apply various opinions from users

For example, if your content is about the best ice creams, there’s no such thing as a perfect ice cream for everyone.

7. Develop a personal brand

Verify all information on social media, press…Google has confirmed that E-A-T is not a factor that helps increase search rankings. Instead, the E-A-T is a “guideline” that helps Google determine if a piece of content is quality. SEOs can use E-A-T principles to produce the best quality content that is likely to be ranked well by Google.