Instructions to run Facebook ads by phone number

When you have a list of thousands of phone numbers or emails of potential customers, you quickly use them to do effective marketing. You can have your staff call potential customers, you can send out daily marketing emails,… and you can show ads to those customers on one of the popular social media platforms. variable like Facebook. In this article, XDIGI will guide you to create audiences from an existing phone number file, to use for Facebook ad campaigns using customer phone numbers.

Prepare customer phone number file

There are many ways for you to get a file of potential customers such as storing throughout the business process, shared resources, buying or exchanging with people selling similar products, begging,… However, not all phone numbers are registered with facebook, so you should check a few numbers before using the file. Audiences that are too small may not be used to run ads. You can check in many ways such as by scanning the UID from the phone number (any number with an ID is a registered number) or immediately typing that number into the search box of facebook to check the details of a few objects. (this way is not possible to do all). One of the most effective ways to get a customer file is to talk to business people about products that have the same audience. For example, if I sell cosmetics, I can exchange files with a beauty salon. (This is not easy if you do not have any acquaintances, because cosmetics using cosmetic objects are effective but vice versa may not).

What phone number formats are accepted?

Normally, Facebook requires you to include the country code, for example +84935627838. If possible, you should create both numbers including 11 numbers (old) and 10 numbers (new) because Facebook does not ask users for arguments when there is a number transfer in Vietnam, but in order to receive security information or notifications, users often manually switch back to 10 numbers to receive news. Hence to achieve maximum audience you can to both numbers. Steps to advertise Facebook by phone number. Once you have a file of your leads’ phone numbers, now let’s create an audience from this file.

• First, you access the ad manager at the link:  https://www.facebook.com/ads/manager
• In the menu on the left, select “Objects”.

• Next, click on “Create Audience” and select “Custom Audience”.

• At the “Create Custom Audience” panel, click “Customer Profile”.

• At the “Customer Profile” panel, click “Add customer from your own file or copy and paste data”.

• In the next table, you upload the file containing the phone number, or other information such as Email, First Name, Last Name, UID,… Then enter the name and press next.

• Check if the mapping data is correct. and can customize the mapping data type accordingly. Then hit “Upload and create”.

• At this point you have successfully created your audience. The next step you can take is to create an ad using this audience, or create an additional audience similar to the ones you’ve already posted.

• Your audience will be scanned for regular updates. The scale number represents the number of people that can be scanned from the file you upload.

• Wait until Audience Availability is ready then you can use it for your ad campaigns.

Wish you success with Facebook advertising method by phone number!.