“Run Facebook boom” – Advertiser’s way of “making money” that businesses should avoid
Advertising and marketing costs are one of the burning problems of many businesses. Many advertising units have launched many preferential policies to stimulate businesses to use their services. However, a question arises, although running on the same platform, why is there a unit that runs so much cheaper. Even the cost to pay for Facebook is 100 million, but only need to pay 60 million?. The answer is to run. So what is running fast?, what are the advantages and disadvantages of running? Why should businesses not run rampant?. This article XDIGI will share fully for you.
What is Running Boom Facebook?
Running Facebook boom or not paying for Facebook ads is a form of skipping payment for Facebook ads. Example for you to understand. Each postpaid Facebook ad account has a certain payment threshold. When the amount spent in Facebook ads reaches the payment threshold, through payment methods (visa, master, …) your money will be automatically transferred to Facebook.
However, to limit running out, Facebook often imposes a very low payment threshold with new accounts. After several promotions and good liquidity, your threshold will be automatically extended further. However, the threshold jump is usually very low. For example 50,000, 70,000, 110,000, ….. So to reach a large threshold to run, you also have to spend a large amount of money on Facebook already.
owever, advertisers always have Tut, Tips Tricks, … to be able to apply for a large threshold early without spending too much money to increase the threshold. Those tricks only a few people know and can do. The Tuts, Tips Tricks XDIGI know a bit, but to keep the advertising environment clean. We will not share these tricks.
The benefits of running without payments
Running ads without paying, is obviously a huge advantage. Many small brands can run ads with a “giant” budget without paying. People who do advertising services make a huge amount of money, but only need to spend a very small amount.
Quảng cáoThe benefits of running Facebook are huge and it doesn’t seem to violate Vietnamese law. However, these benefits are reserved exclusively for advertisers running rampant. What about businesses, will they benefit or harm? And should they really run away?
Should businesses run Facebook boom?
Play on Facebook’s turf, but don’t pay. Surely you will not be quiet with Facebook. Usually when not paying, the Ad Account will be locked. However, the locked account is not a concern. Since we can easily create a new account to run. However, when the business’s Fanpage is banned from running ads permanently due to the money explosion. Business will lose more than gain.
Investing in building content on Fanpage is very good. The files of customers who like and follow on Fanpage, who are the target audience, are now lost just because of saving a few tens of millions of dong. Although you can repeat another Page, but in XDIGI’s experience it is a lot less efficient than the old page.
In fact, many big brands don’t care about running Facebook. Because they are doing Brand and building a strong foundation instead of saving money on advertising in the beginning. But what about small businesses with weak potential? If you don’t run, what do you do?
If not, what do businesses do?
Facebook advertising is just one of the marketing methods to reach customers. There are also many other channels that you can choose from. Honestly, Facebook advertising is far more effective than other forms of advertising right now. However, businesses do not necessarily run rampant. For efficiency and savings with Facebook ads. Businesses only need the following:
- Plan clearly about your goals, budget, and ad campaigns to run.
- Collect data, analyze audience, customer behavior,…
- Prepare consulting scripts, build professional content on Fanpage.
- Create ads that are pervasive and useful to users related to products and services of the business.
- Build the steps to create a marketing funnel for the best advertising effect.
- Consolidate reports, analyze and adjust ads accordingly.
- Increase natural interaction with events, games, … suitable for customers.
Just that much above is enough for your business to sustainably exist on Facebook. Users are getting smarter in choosing a reputable unit. Facebook is getting tougher and tougher in verifying and penalizing offending pages. So for long-term stability and development. Businesses need to take the right steps and long-term vision. If your business needs support, contact us for the best advice!.