The key issue closely related to advertising costs is the bid price. The factors influencing the bid price are primarily competition with rivals targeting the same audience and the interaction rate/reach ratio. Based on these two factors, criteria will be presented to alleviate cost pressure. In this article, XDIGI will provide criteria to reduce bid prices in automated bidding, optimizing Facebook Ads costs effectively
Mục lục bài viết
Target a broad geographic location on Facebook AdsChoosing a large geographical location makes advertising easy to distribute, avoiding direct competition within a narrow audience. Wide placement helps Facebook have “room” to distribute your ads, avoiding direct bidding with competitors targeting the same target.
Wide target age range, gender and language diversitySimilar to location, age and gender, in addition to being used to target the target audience, it is also used to optimize costs very effectively. A wide age range helps your ads distribute more “easily” than a narrow range.
Target and standard exclusions on Facebook AdsBy targeting the right audience, the reach-to-interaction ratio will be higher, meaning your bids will be cheaper and your costs will be many times lower. One important point for Facebook is to keep the user experience at the maximum level. Therefore, ads that reach the right people will increase the user experience, while increasing the relevance index and the bid price will decrease, pushing the article’s competitiveness higher.
Running time is long enoughAd run time also affects cost optimization. In addition to having enough time for Facebook to distribute (machine learning time), running time also helps you collect enough statistics for analysis purposes, understanding the situation and proactively adjusting.
Optimize budget for Facebook Ads campaignIn case you want to get more results you can use budget optimization for the entire campaign. Using the budget for the entire campaign will allow Facebook to automatically allocate budget to groups, with more effective groups receiving larger budgets.
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13 January 2023
13 January 2023