You are a content writer a lot or maybe a beginner in content writing, but sometimes you will be stuck with ideas as well as how to write for readers that is attractive and easy to reach people’s emotions. read. And here is the article to help you improve your content to become richer. If you are looking to build good content for your business, you can refer to XDIGI’s content marketing service.
1. Features – Advantages – Benefits (FAB)
Among the content writing styles , it is impossible not to mention the FAB writing style – this is a writing style that many people choose to write the most, whether that person is a newbie or a longtime content writer. The writing style will be in the following order:
– Features: is to show what is available that your product or service can bring to the user.
– Advantages: It is to show how the product or service can help the customer.
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– Benefits: is to tap into the wishes of the customer.
It can be said that this is the most useful formula to build a content for any self-published content article. Because the article will focus on the benefits of products and services, not much about features.
For example: Company A helps you write articles, key and double top articles for you, helping you to be known by many people;,…
2. Problem – Agitate – Solve (PAS)
– Problem: Given the current problem the customer is facing.
– Agitate: After giving the problem, you need to write to delve into the problem.
– Solve: offer solutions and recommend addressable addresses.
In the most commonly used content writing methods today, this PAS style cannot be ignored. This way of writing will clearly show what the situation is, what problems still exist and how to solve them clearly.
3. Before – After – Bridge
– Before: talk about the current general situation of the problem that the customer is learning.
– After: talk about the situation after the problem is solved.
– Bridge: talk about how that situation is resolved, thanks to.
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This is the simplest writing style for you to write content about: sharing applied knowledge, raising a problem, or describing a desirable outcome that clients have always wanted to achieve.
4. Clear – Concise – Compelling – Credible (4C)
– Clear: Writing clearly means writing so that not only the reader understands you, but also so that the message you are conveying is not misunderstood.
– Concise: it means write, tell the complete story in as few words as possible, without redundancy, without rambling, without unnecessary repetition.
– Compelling: make the article interesting, engaging, persuasive, and should be so informative that the reader can’t ignore it, or at least won’t make them feel like they should skim it to find out. glean important information.
– Credible: Build trust with customers.
The 4C writing style is considered as a general formula for all the “necessary and sufficient” criteria to create a complete, easy, good and attractive content article. In other words, if you are in a situation where you are stuck with ideas, do not ignore the 4C, because it will be an optimal solution to help you build a good, effective article.
5. Useful – Urgent – Unique – Ultra Specific (4U)
– Useful: Articles must create value for readers.
– Urgent: This section must create a sense of urgency for the reader.
– Unique: In this part you have to communicate the idea and offer the benefits of the product or service so that it is unique and attractive.
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– Ultra Specific: In this section, you need to express the above things in the most specific and truthful way to the reader.
This style of content writing is suitable for hot topics and spreads quickly on social networks.
6. Attention – Interest – Desire – Action (AIDA)
– Attention: capture the reader’s attention.
– Interest: It is important to present interesting and new information to the reader.
– Desire: State the benefits that can be brought to customers of the product or service you are writing.
– Action: Finally, issue a call to action. For example: buy now, call now, order now, etc.
How to write AIDA is the oldest, most standard and most complete way of writing content for most forms of marketing. In particular, using this style can arouse curiosity and direct people to act according to their desires easily, as long as your writing is smooth, natural and convincing.
7. Picture – Promise – Prove – Push (4P)
– Picture: provide 1 or more photos to stimulate the mind and curiosity of the reader, exalt the value of products and services and evoke desire from the viewer,
– Promise: make commitments, promises about the effectiveness or use of products and services to users.
– Prove: In this section you provide proofs, testimonials for your commitment. For the purpose of convincing the reader why your products and promises are trustworthy. You can get advice from experts…
– Push: The last step should be to push the reader to take action, by offering promotions, incentives, scarcity, etc.
How to write this 4P is one of the typical ways for content about the most commonly seen sales ads on facebook today.