What is Direct Traffic? how to increase Direct Traffic

Traffic is one of the important components in SEO, the goal that SEO needs to achieve, and also the goal of all website marketing campaigns. There are many sources of traffic to your website. Each source has its own characteristics, good and bad. Direct Traffic is a popular form of traffic, used by marketers as a way to gauge the popularity of a website. In this article, XDIGI will share about this type of traffic and some methods to increase Direct Traffic most effectively.

What is Direct Traffic?

Direct Traffic is a term that refers to the traffic to the website without going through any intermediary website. It is also commonly known as “Direct Access”. For example, you type the word “xdigi.net” into the address bar of your browser and press Enter, this website immediately receives 1 Direct Traffic from you. In addition, the following is also considered a Direct Traffic:

1. Users click on links from files such as PDF, DOC, or from Email.
2. Users access the website through shortened links (Shortlink).
3. Users open websites from browser bookmarks.
4. User accessing the page from a mobile app
5. Page redirects, including from http to https
6. Users access the page from the displayed adsquảng cáo hiển thị
7. Auto-load homepage

Is Direct Traffic good?

Like other traffic to the website, these visits are sometimes better than those from other sources, for example, I often read newspapers, I know sites like vnexpress.net, dantri.com, .. . then I’ll type them straight into the browser and go. In addition, this is considered the most sustainable source of access, because it does not depend on any party, for example, Google changes the algorithm, Facebook reduces natural reach, …. Although it is considered a better traffic source, it is the most spam-prone traffic source. You must regularly monitor Analytics to detect unusual traffic sources. You can block it through many ways to make sure your website doesn’t waste resources for unwarranted access, minimize the possibility of server-clogging attacks, and more.

How to increase Direct Traffic

Increasing domain popularity is the best natural way to increase Direct Traffic. One of the websites with the highest amount of traffic by this route is Google. In addition, there is a very effective way to increase Direct Traffic that allows users to download a useful document for free, in which there are links to articles on the website. When users read the document, there is a chance that they will click and link to return to the website in this form of visit. Actually the goal of all websites is Direct Traffic. Because this is the state of free access, regardless of referral channels. It is always sustainable and creates the best brand. A vivid example of it can be mentioned thegioididong.com. There are many ways to get traffic from this source. But from a marketing perspective, this source does not bring much analytical value. Obviously, you can’t tell who the object is. However, this source is rated as having the highest conversion rate. Some businesses using direct access marketing services claim low conversion rates. In fact, they are being surpassed by the services themselves with tools that fool the statistical tools. Produces a very large number but low quality. Even those visitors are not human. So whether Direct Traffic has quality or not depends on how you do and your marketing campaign. Overall Direct Traffic is naturally very good quality.